‘Produce a suitable business card and PDF e-flyer or printed leaflet of promotional material to give to potential clients.
To begin with, think about what you’re offering as a designer – whether there’s a particular area of focus, interest or a general approach you can promote. Try and summarise your approach in a short statement or sentence that describes you as a designer. What examples of your work would you choose to represent this approach?
Put together a business card with your contact details and a brief outline of what you do.
Next, develop a PDF document that can be either emailed or printed and given to potential clients. This should expand on your approach as a designer and provide examples of your work. You may want to extend this project to include an online portfolio or other suitable format to showcase your work.
Outside your network of friends and family, who would you send this portfolio to? Create a mind map of potential clients. Research the kinds of design companies, organisations or sectors that support the work you’re interested in. You may want to give this a local, national or international slant’
I think my strongest offerings as a designer, come in the form of layouts, specifically for print, but also for web. I believe I have a strong grasp of what is needed within briefs, and can bring a sense of professionalism to what a client may want.
I would highlight some of the previous tasks within this course, particularly those that had a focus on layouts and printed documents. Some in section 2(?) spring to mind.
To approach the business card, I will stick to my principles of using clean, simplistic design elements, but with a pop of striking colour to ensure that the car stands out on a table etc.
I drew some initial sketches to help me visualise what I had in mind. Then from these I was able to pick one or two to develop digitally and decide on a final outcome.
The above business cards are the chosen designs, converted to digital format. Of the two I think the patterned version works best from a visual point of view, though the information on the second is perhaps more clear. A combination of the both could work though…
As an accompaniment to any potential client pitch/approach, an interactive PDF document, with links to my portfolio site, and a direct email link to get in touch with me.
I followed the same visual cues as I used on my portfolio in the previous task, to keep a sense of continuity present. I toyed with the idea of doing a printed version, but in this day in age, and in the current climate, I felt a digital no-contact approach was the best direction.
Jon Lawrence Learning Log 