Assignment 3 – Jon Lawrence Learning Log

Save Our High Street

The final project for assignment 3 – to develop visual material for a campaign to get local people to shop within their community. Choosing my own village Hartley as a real world example, I identified 4 shops which would really benefit from a larger local customer-base: Glovers Farm (fresh meat and veg farm), Hartley SuppliesContinue reading “Save Our High Street”

Pastiche

“an artistic work in a style that imitates that of another work, artist, or period” – this is the dictionary definition of a pastiche. It describes exactly what a pastiche is, but it doesn’t give the wider context. A pastiche then, I believe is something that is often used to portray a message, either throughContinue reading “Pastiche”

Graphic Design in Campaigns

After being asked to identify some ways in which graphic design has helped to support campaigns, my mind immediately thought to the iconic ‘Hope’ poster of Barack Obama’s successful 2008 presidential election campaign. Designed by Shepard Fairey in just one day, it was originally distributed as a simple street poster, but soon became a symbolContinue reading “Graphic Design in Campaigns”

Iconic Brands

For me, brands don’t come much more iconic or recognisable than Adidas. ‘Die marke mit den drei streifen’, the brand with the three stripes is iconic in name and visual features. The three stripe motif that has been consistent from the beginning is a nod to the running track, and the lanes athletes compete in.Continue reading “Iconic Brands”

21st Century Zoo

I was asked by a local wildlife park to develop a logo that supports the idea of a popular and fun family-centred experience, but that also helps to make people more aware of the conservation work they do. I chose an animal that is both endangered and hugely popular with a family audience – theContinue reading “21st Century Zoo”

Evolving Logos

For many corporations, their logo often defines the brand, and without it simply wouldn’t be recognisable. How then, does a company or corporation go about changing, or ‘modernising’ their logo and image? I have identified a couple of well-established organisations that have done just that: Visa – Although not the most detailed or intricate logosContinue reading “Evolving Logos”

Logotypes

Tasked by a confectionary company to present some rough ideas for a new range of chocolate bars, this post will present my thought process and development on the way to producing some basic initial vector graphic logotypes. The three ideas which I had to develop were: – Aztec Gold – Exotic dark chocolate with buriedContinue reading “Logotypes”