For me, brands don’t come much more iconic or recognisable than Adidas. ‘Die marke mit den drei streifen’, the brand with the three stripes is iconic in name and visual features. The three stripe motif that has been consistent from the beginning is a nod to the running track, and the lanes athletes compete in.Continue reading “Iconic Brands”
Category Archives: Assignments
21st Century Zoo
I was asked by a local wildlife park to develop a logo that supports the idea of a popular and fun family-centred experience, but that also helps to make people more aware of the conservation work they do. I chose an animal that is both endangered and hugely popular with a family audience – theContinue reading “21st Century Zoo”
Evolving Logos
For many corporations, their logo often defines the brand, and without it simply wouldn’t be recognisable. How then, does a company or corporation go about changing, or ‘modernising’ their logo and image? I have identified a couple of well-established organisations that have done just that: Visa – Although not the most detailed or intricate logosContinue reading “Evolving Logos”
Logotypes
Tasked by a confectionary company to present some rough ideas for a new range of chocolate bars, this post will present my thought process and development on the way to producing some basic initial vector graphic logotypes. The three ideas which I had to develop were: – Aztec Gold – Exotic dark chocolate with buriedContinue reading “Logotypes”
Assignment 2 Reflection
What have I enjoyed most, or the least, and why?I think the most enjoyable part of this section, for me, was the final task, the freedom to design a pamphlet in the layout I wished, with content that I chose myself was quite a liberating task, and coincidently I think is also my most successfulContinue reading “Assignment 2 Reflection”
Satisfying Typography
Taking the below poster for the Red Hot Chili Peppers 1986 tour as an example of typesetting that I find satisfying to view… My reasoning for this particular choice is that the type fits around the focal point, adding to the design as a whole. It goes somewhat against what Beatrice Warde’s argument suggests –Continue reading “Satisfying Typography”
Newspapers vs Websites
Starting with the Financial Times as a publication to focus on, I looked at how the website and physical paper compare. Firstly, the webpage: One of the first things I noted with the webpage that differs from the newspaper is the copy font. In the newspaper, a traditional serif font is used… however in digitalContinue reading “Newspapers vs Websites”
Envelope Patterns
After exploring a few different patterns, each of varying style and colours, I decided that the most successful, in terms of doing the job intended – is the below: The combination of highly contrasting colours and a heavily repeated pattern, means that any information inside the envelope will be properly obscured. Its also a patternContinue reading “Envelope Patterns”
Similarities in Layout
After looking at a range of printed, text based layouts one would be forgiven for assuming that many are the same or follow the same patterns. However, this isn’t necessarily correct – There are some similarities between such things as novels, newspapers, journals etc, such as many of them having justified text as opposed toContinue reading “Similarities in Layout”
Finding New Fonts
After exploring different font foundries out there, I stumbled upon https://www.milieugrotesque.com/ who not only have some brilliant new fonts, but also an incredible website (one to revisit!!) One of their newest fonts – Maison Neue, looks a brilliant modern font, with loads of weights, it a perfect font for almost any use – one toContinue reading “Finding New Fonts”
Jon Lawrence Learning Log 