‘Produce a suitable business card and PDF e-flyer or printed leaflet of promotional material to give to potential clients. To begin with, think about what you’re offering as a designer – whether there’s a particular area of focus, interest or a general approach you can promote. Try and summarise your approach in a short statement orContinue reading “Promote Yourself”
Category Archives: Part 5
Create a Portfolio
‘Look back at the work you’ve produced during the course and select the pieces that you feel best show off your talents as a designer. Put your work together into a portfolio, thinking carefully about the order in which you present the work. As you develop as a designer your current work will tend toContinue reading “Create a Portfolio”
Visit a Print Shop
‘Talking about printing and seeing it in action are two very different things. Smelling the inks and listening to the clank and hum of the machines and presses can make the design process feel much more tangible. Understanding how the printing process works – how your designs are actually made real – is really importantContinue reading “Visit a Print Shop”
Print Variations
‘Many designers have creatively exploited the limitations of how printing works, and in so doing revealed something of the process itself. For example, both the American designer Bradbury Thompson (1911–95) and the Italian designer Giovanni Pintori (1912–99) explored the visual colour mixing of CMYK, overlaying the four colours to reveal their mixing potential. The contemporaryContinue reading “Print Variations”
Your Pre-Flight Check
‘Create a leaflet for a local company and get it ready for print. If possible, pick a type of company that allows you to use the resources you have to hand. For example, if you can easily take photos of your garden you might want to create a leaflet for a garden centre. On theContinue reading “Your Pre-Flight Check”
Your Digital Fonts
‘Create a DTP file that uses at least three different fonts, for example Helvetica Bold, Times New Roman Italic and Times New Roman Bold Italic. Identify where these fonts are housed on your computer and learn how to copy them to a new folder that contains your original DTP file. You may find that youContinue reading “Your Digital Fonts”
Working for a Client
‘The owner of a local bookshop wants to create some sort of campaign that gets people talking about books and generally ‘starting a conversation’ about the enjoyment of reading. The client also wants to celebrate and publicise the differences and benefits of a real bookshop over larger virtual ones. They think your typographic skills areContinue reading “Working for a Client”
Finding a Client
‘As preparation for Assignment Five, first reflect on the area of graphic design you’re currently interested in. With this in mind, write a list of potential clients from the social networks, friends and family you’re in contact with. Do you know anyone who runs a small business or enterprise, is a member of a groupContinue reading “Finding a Client”
Open and Closed Briefs
‘A local youth centre has asked you to create a poster to promote their new club for teenagers in the area. On the surface, this is quite a specific brief and the client seems to know what they want. Use divergent and convergent approaches to develop a response to the brief. For example, is aContinue reading “Open and Closed Briefs”
Jon Lawrence Learning Log 