‘The graphic designer and film-maker Saul Bass saw the creative possibilities of making film title sequences more than simply a typographic exercise in delivering information, with his ground-breaking sequence for Otto Preminger’s The Man with the Golden Arm (1955); this was followed by the development of a form of moving kinetic typography for Alfred Hitchcock’sContinue reading “Title Sequences – Research Point”
Category Archives: Research & Reflection
HTML – Research Point
‘You can distinguish a HTML from a PHP page by analysing the kinds of data being used, seeing whether a page is static or has options to update it live (for example by offering a log in option), or simply by looking at the URL address to see if there’s a .html or .php afterContinue reading “HTML – Research Point”
User Interfaces – Research Point
‘User interfaces are everywhere, from mobile phones to television remote controls, from washing machines to car steering wheels. Spend some time consciously looking at the interfaces that you regularly come in contact with and reflect on how well they work as interactive devices. Could you understand the function of the buttons without reading the instructionContinue reading “User Interfaces – Research Point”
Map Research
Maps are a fundamental part of our society, and they perform a multitude of different tasks, from directions for motorists, to touristic points of interest and everything in between. The map in a traditional sense, is a physical drawn (or later printed) sheet depicting an area and its infrastructure. However, as technology has advanced, theContinue reading “Map Research”
Aircraft Safety Cards
The aircraft safety card as a piece of informative design, is perhaps one of the most universally used, yet also one of the most varied in how it gets its information across. In terms of different aircraft, they don’t vary hugely, however between airlines, the design can look fairly different. Some choose to use numbersContinue reading “Aircraft Safety Cards”
Save Our High Street
The final project for assignment 3 – to develop visual material for a campaign to get local people to shop within their community. Choosing my own village Hartley as a real world example, I identified 4 shops which would really benefit from a larger local customer-base: Glovers Farm (fresh meat and veg farm), Hartley SuppliesContinue reading “Save Our High Street”
Pastiche
“an artistic work in a style that imitates that of another work, artist, or period” – this is the dictionary definition of a pastiche. It describes exactly what a pastiche is, but it doesn’t give the wider context. A pastiche then, I believe is something that is often used to portray a message, either throughContinue reading “Pastiche”
Graphic Design in Campaigns
After being asked to identify some ways in which graphic design has helped to support campaigns, my mind immediately thought to the iconic ‘Hope’ poster of Barack Obama’s successful 2008 presidential election campaign. Designed by Shepard Fairey in just one day, it was originally distributed as a simple street poster, but soon became a symbolContinue reading “Graphic Design in Campaigns”
Iconic Brands
For me, brands don’t come much more iconic or recognisable than Adidas. ‘Die marke mit den drei streifen’, the brand with the three stripes is iconic in name and visual features. The three stripe motif that has been consistent from the beginning is a nod to the running track, and the lanes athletes compete in.Continue reading “Iconic Brands”
Evolving Logos
For many corporations, their logo often defines the brand, and without it simply wouldn’t be recognisable. How then, does a company or corporation go about changing, or ‘modernising’ their logo and image? I have identified a couple of well-established organisations that have done just that: Visa – Although not the most detailed or intricate logosContinue reading “Evolving Logos”
Jon Lawrence Learning Log 