Iconic Brands

For me, brands don’t come much more iconic or recognisable than Adidas. ‘Die marke mit den drei streifen’, the brand with the three stripes is iconic in name and visual features. The three stripe motif that has been consistent from the beginning is a nod to the running track, and the lanes athletes compete in.Continue reading “Iconic Brands”

Selecting a Typeface

The three typefaces I have chosen to look at in further detail (i.e. who designed them, where they’re used etc) are:– Chalet Comprime– Avant Garde (Gothic)– Times Chalet Comprime The Chalet Comprimé font was formed from the legacy left by French fashion designer René Chalet, and the font Chalet. ‘Comprimé is a family of threeContinue reading “Selecting a Typeface”

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