Uncategorized – Jon Lawrence Learning Log

Client-led Project

”Establish and undertake a small client-led project in response to another person’s graphic design needs: write a brief develop a range of ideas finish your artwork to pre-press work out roughly how much you might charge for the job reflect on the process. how you found working with a client. Reflect on how you foundContinue reading “Client-led Project”

Promote Yourself

‘Produce a suitable business card and PDF e-flyer or printed leaflet of promotional material to give to potential clients. To begin with, think about what you’re offering as a designer – whether there’s a particular area of focus, interest or a general approach you can promote. Try and summarise your approach in a short statement orContinue reading “Promote Yourself”

Your Digital Fonts

‘Create a DTP file that uses at least three different fonts, for example Helvetica Bold, Times New Roman Italic and Times New Roman Bold Italic. Identify where these fonts are housed on your computer and learn how to copy them to a new folder that contains your original DTP file. You may find that youContinue reading “Your Digital Fonts”

Working for a Client

‘The owner of a local bookshop wants to create some sort of campaign that gets people talking about books and generally ‘starting a conversation’ about the enjoyment of reading. The client also wants to celebrate and publicise the differences and benefits of a real bookshop over larger virtual ones. They think your typographic skills areContinue reading “Working for a Client”

Step-by-Step Guides

‘A high street hardware store is developing a series of instructional guides to help their customers with some basic DIY skills. The client wants them to be accessible and easy to use for a non-specialist audience – so, for example, they mustn’t be too visually cluttered. Develop a step-by-step guide for a DIY task you’reContinue reading “Step-by-Step Guides”

Save Our High Street

The final project for assignment 3 – to develop visual material for a campaign to get local people to shop within their community. Choosing my own village Hartley as a real world example, I identified 4 shops which would really benefit from a larger local customer-base: Glovers Farm (fresh meat and veg farm), Hartley SuppliesContinue reading “Save Our High Street”

Graphic Design in Campaigns

After being asked to identify some ways in which graphic design has helped to support campaigns, my mind immediately thought to the iconic ‘Hope’ poster of Barack Obama’s successful 2008 presidential election campaign. Designed by Shepard Fairey in just one day, it was originally distributed as a simple street poster, but soon became a symbolContinue reading “Graphic Design in Campaigns”

Iconic Brands

For me, brands don’t come much more iconic or recognisable than Adidas. ‘Die marke mit den drei streifen’, the brand with the three stripes is iconic in name and visual features. The three stripe motif that has been consistent from the beginning is a nod to the running track, and the lanes athletes compete in.Continue reading “Iconic Brands”

Supermarket Packaging

Supermarkets these days seem to sell food from all corners of the globe. But how are they able to do this, and still make sure that each product is recognisably from their respective supermarket? The answer is a strong brand identity. Packaging can be wildly different from product to product, but things that remain consistentContinue reading “Supermarket Packaging”

Evolving Logos

For many corporations, their logo often defines the brand, and without it simply wouldn’t be recognisable. How then, does a company or corporation go about changing, or ‘modernising’ their logo and image? I have identified a couple of well-established organisations that have done just that: Visa – Although not the most detailed or intricate logosContinue reading “Evolving Logos”